COMMERCIAL DESIGN

What are the benefits from JOIN designing the interior of your premises?  

In JOIN Interior Architecture we are aware of the importance of interior design as a differentiator to competitors. Now we want you to realise it too.

The commercial world is governed by the law of supply and demand. The higher the supply in a good product, the easier it is to meet the demand and thus less profit margin can be obtained. This simple fact, which seems very macroeconomics-orientated, is very important in your business too. Being up against other businesses offering similar products or services, you could be lost amongst them if you don’t present it in a different way. Therein lies the importance of a well thought-out project of commercial design. If you’re different, if you offer something that others do not, your product will be unique, resulting in indisputable financial profit.

Taking all this into consideration, you will reach the conclusion that hiring commercial interior design professionals is an investment rather than an expense. Previous clients realised this after they saw that such a reformation resulted in their business being much more profitable. These words do not come from us; to hear a first-hand account, click on the link below.

What defines a successful commercial interior design project?

For a project that has a profitable outcome, there are several essential points to be accounted for. Given the high variability in requests and needs we come across in the world of interior design, we cannot list all the factors required for a good design, especially considering that we want to offer a fully customized final product. That said, however, we want to summarise the general points needed across all projects.

SPATIAL DISTRIBUTION 

The spatial distribution in a commercial premise is very important to lead public into the area you want them go to. It must generate an intuitive and practical progression from the entrance to the display of the product in order to sell more. Your intention should be that the customer passes through the largest area of products to optimise the time they spend at your premise.

Given this, we can use various “tricks” for the customer to follow the path you desire.

Product display

We can use the type of product on display to bring the customer wherever we want. For example, we can put the most basic product sold farthest from the entrance. This forces the customer to pass by the whole range of your other products. Therefore we can discuss which impulse-buy products (not basic and economical products) to place next to the till or even at the entrance, so the customer may be encouraged to buy something that originally did not intend to.

The entrance

This is an element that is separate to the interior of the premise and the design must make customers feel invited to enter. Ideally, the entrance would be large with a central access to transmit the impression of grandeur, but obviously that’s not always possible. In cases where the location does not allow such an entrance, we must work especially hard on the exterior barriers we place so as to leave them seem as light as possible or even eliminate them altogether.

Zone of Access

It is the first contact that your customer will have with your premise so must transmit spaciousness and should promote product visibility to encourage purchases. It is ideal for selling the most crucial products we want the customers to buy. Obviously it is very important that the display is attractive since this will result in a good first impression from the public.

A good design proposal and layout for your shop will sell more. At JOIN, we are experts in this field and can help you. Contact us and provide your business with the change it needs.

CONSTRUCTION MATERIALS

There is a very large range of construction materials currently in the market, especially when you consider that, thanks to cutting-edge technology, the range is expanding both in terms of functionality and aesthetics. Therefore, it is crucial that in JOIN we use this knowledge to advise our clients at all times, considering their tastes and needs, so as to provide the best material for each space.

We work with the best suppliers in the market and seek to convert the material we acquire to have a distinctive trait for each of the projects in which we participate. We are very meticulous when it comes to deciding what to choose and how to place it, always considering the role it will play and its aesthetic contribution to the overall project.

AESTHETICS AND FUNCTIONALITY

When designing a commercial space, the first thing that comes to everyone’s mind is to create something with a visual impact that both outshines other businesses and attracts customers. This must always be done in parallel with the image of your brand and product that you will sell. You must consider colour schemes as well as overall finishes and feelings you want the material to portray to your customers.

Besides all this, we also advise you on the functional purpose of the materials. We consider all activities that will be developed in your business to thus reach the perfect match between your tastes, our knowledge, the function of materials and regulations.

COMMERCIAL FURNITURE

Having examined the distribution of space and determined the aesthetics of it, we will complete the interior design project by choosing the furniture that best suits your needs. Whether it is prefabricated or custom-designed furniture, we manage to search and connect with the best manufacturers to ensure the best guarantee for quality. We are also experts in designing custom-made furniture if needed to help you customize them to completely reflect the image of your brand.

As we mentioned in the section on spatial distribution, we can use the furniture to divide the surface and make a specific path within the space. Alternatively, the furniture can be used for exhibitions, staff work-space or leisure for the public. In either case, you will receive a complete assessment from JOIN in which, combining materials and furnishings, we will reach the visual impact your business needs while providing the necessary functionalities for personal and public use; reaching an optimal level of usability and enjoyment.

Why is it important to have in mind the lighting in your commercial space?

Lighting is one of the main elements that we consider when developing an interior architecture project since we know that it is one of the key pieces for its proper functioning as well as to achieve a visual comfort. In addition, a proper lighting in a room helps us define environments and experiences, to achieve feelings which want to convey through it, as well as to emphasize surfaces and objects. Thus, the main objectives in an interior space are, on the one hand to ensure that there is enough light, as well as to ensure their correct perception.

In JOIN we believe it is very important, when making a lighting design, to achieve a balance between the different types of light that we can find: light to see and achieve the total understanding of space, light to illuminate and show the product, and light to contemplate and highlight something very specific.

In this way, we like to take into account the different types of artificial lighting in an interior space which respond to different forms of lighting:

General lighting: responds to the functional needs and allows us to see and walk through the space without problems.

Punctual or accent lighting: it is used to highlight any element within the totality of the illuminated space.

Decorative or ornamental lighting: are mainly used for an aesthetic purpose, mainly to highlight architectural elements.

Emergency lighting: this type of luminaires are functional and obligatory in public spaces and their location has to be carefully chosen to not influence the aesthetics of the local.

Our objectives when designing the lighting in your commercial space.

Before carrying out any lighting design project, we have very clear that the main objectives of the lighting in commercial spaces are:

  1. Attract the customer

The showcase is the first contact between the customer and your business, so it is essential to get their attention through it.

  1. Correct appreciation of the product

The quality of the interior light is essential for the customer to see the product as accurately as possible without noticing any changes when seen outside the shop.

  1. Ease the sale

Together, visual comfort and proper visibility of the space make it easier for the customer to buy.

Thus, once we get to design, our interior designers take into account different key concepts that will help us to achieve a suitable solution for the project that we are designing, such as: the chromatic rendering index (CRI), which is the ability of a light source to reproduce faithfully the colors; the form of the light (spot, linear or bright surfaces); light intensity (light, darkness or contrasts); the location of lighting (side, front, top, bottom or combination); light sources (today LED is used mainly by its performance, although we can find halogen, incandescent…); color temperature (warm, cool or neutral) and light texture (diffuse, direct or combination).

Once these parameters are already cleared, we just have to choose the kind of lights based on our objectives for the commercial space that we are designing.